Save The Peak (Cahuenga, That Is...)

Councilmember Tom LaBonge and officials from the Trust for Public Land announced the weekend fund-raising totals for land beside the HOLLYWOOD sign as the temporary banner, “Save the Peak,” dropped from the historic monument.
This rare, temporary covering of the world-famous HOLLYWOOD sign publicized an effort to raise $12.5 million to acquire Cahuenga Peak, a 138-acre parcel just to the west of the sign. (To donate, please click here.
Councilmember LaBonge has been working for nine years to set aside public park funds to acquire Cahuenga Peak. Private property owners have threatened to develop the land for luxury residential housing. The City partnered with the Trust for Public Land, a national land conservation organization, to raise private funds to cover the balance of funds needed.
“This weekend was a great start to this important fundraising effort,” said Councilmember LaBonge. “But we need more help. We hope that people around the world will become real Hollywood stars by helping us 'Save the Peak.’ We're grateful to the Trust for Public Land and everyone who donated over the weekend for helping the City buy this land to expand Griffith Park."
The Trust for Public Land has an agreement to purchase the land from the owners for $12.5 million, but they must raise the funds by April 14th. To promote this public fund-raising campaign the sign was covered all weekend with the message, “SAVE THE PEAK.”
“We have had a tremendous response from the public and we are seeing donations coming in, but we still need people to donate,” said TPL President Will Rogers.
The new figures mean $4.5 million still needs to be raised to meet the $12.5 million total by April 14th.